Hiring a product demo video company starts with a decision about what viewers need to see. A buyer comparing SaaS tools might need to watch a report go from raw data to a shareable dashboard. A new customer might need to see the exact menu and permissions required to create that report. Those two videos call for different scripts, pacing, and levels of interface detail.
This 2027 hiring shortlist covers animated product demos, recorded software walkthroughs, and live-action launch films. Anigem Studio publishes this guide and includes itself first. The entries are organized by the kind of brief each studio is worth discussing. We reviewed public service pages and work examples in November 2026.
10 product demo video companies to shortlist for 2027
1. Anigem Studio — Animated demos for complex products
Consider us when you need to explain what a product does and then show a key moment in action. Anigem Studio offers product animation, interface motion, and demo videos. For a software project, bring a sample workflow and the screen the viewer needs to recognize. We can use those to discuss which details to keep on screen and which ideas to explain through animation.
Explore Anigem Studio’s product animation and demo services
Watch our 2D animated explainer for Ohjaamo below to get a feel for our illustration and animation. In a product demo, a short animated scene can introduce the viewer’s problem before the video moves into the workflow that solves it.
2. What a Story — SaaS product walkthroughs
What a Story offers product demo production for software companies and shows examples that use interface visuals and animation. Consider it for a sales or product page video where the viewer needs to see how a workflow fits into their day. Ask whether the studio will record your live product, animate a mockup, or combine the two. That choice affects how closely the demo resembles the shipping interface.
What a Story’s product demo video service
3. Vidico — Product launch videos with multiple edits
Vidico produces product videos for software and B2B brands. Its published demo examples discuss using reusable templates to give a series a consistent look. If your launch needs a main walkthrough, feature clips, and a short sales cut, ask the team to quote them together and identify which scenes you can reuse for the next release.
Vidico’s product video production service
Vidico’s examples of product demos
4. Wyzowl — Screen-recorded app demos
Wyzowl offers app demo videos that combine software recordings with text, motion graphics, and light animation. Consider it when viewers need to follow a specific sequence, such as creating a project or setting up an integration. Give the team the intended device, a demo account with safe sample data, and a list of interface labels that need to stay legible on a phone.
Wyzowl’s app demo video service
5. Yum Yum Videos — Animated feature walkthroughs
Yum Yum Videos has a product demo portfolio that includes animated feature videos and walkthroughs for apps and platforms. Consider it when several steps need to read as one story, such as how a person submits a request and how a manager approves it. Ask to see a similar sequence that keeps the interface recognizable while simplifying the visuals.
Yum Yum Videos’ product demo portfolio
6. Explainify — Explaining technical software to buyers
Explainify’s technology and software work focuses on explaining complex offerings. That can suit a sales demo for a mixed audience of decision-makers and specialists. Ask for a storyboard that gives both groups something concrete to follow, such as an integration triggering an action and a screen showing the result. Request an example with a comparable level of technical detail.
Explainify’s technology and software video work
7. Yans Media — Stylized SaaS product overviews
Yans Media offers SaaS explainer production and showcases animation and motion graphics. Consider it for an overview where the viewer needs to grasp the logic of the product quickly. If the brief calls for stylized screens, mark which labels, steps, and outcomes must match your software. Ask how the team handles product changes after the storyboard is approved.
Yans Media’s SaaS video production service
8. Epipheo — A demo that fits a larger education series
Epipheo offers SaaS video production alongside formats such as animated, live-action, and educational videos. Consider it if one team needs a buyer-facing overview while another needs onboarding clips. Give the studio both briefs at the start. A shared visual style can connect the videos while each script gives its audience the right amount of detail.
Epipheo’s SaaS video production service
9. Demo Duck — Product animation and live-action scenarios
Demo Duck’s portfolio includes product animation and live-action work. That range is worth exploring if the video needs to show how a device fits into a real setting, then use animation to reveal a step that would be hard to film. Ask for separate estimates for filming and animation so you can compare the scope with other proposals.
Demo Duck’s production portfolio
10. Sandwich — Live-action tech launch films
Sandwich makes launch and explainer films for technology products. Consider it if seeing people use your product in context is central to the story. Agree on which real product interactions the film must show. If the launch film focuses on the use case, a separate walkthrough can give buyers who want more detail somewhere to go.
Sandwich’s technology film portfolio
How to compare product demo video quotes
Send the same one-page brief to two or three studios. Describe the audience, where the video will appear, the workflow it needs to show, and the action you want viewers to take afterward. A brief such as “help trial users invite a teammate and assign the correct role” gives a studio a sequence it can budget and storyboard.
- Ask for a relevant sample. Look for a similar audience and workflow, then check whether you can follow the steps with the sound off.
- Agree on what the camera shows. Decide which screens need to match the live product and where an animated diagram can explain a concept more clearly.
- Compare the same deliverables. Include script, storyboard, review rounds, voiceover, captions, alternate edits, and aspect ratios in each quote.
- Plan for the next release. Ask whether individual scenes can be replaced, what editable files you receive, and what it would cost to update a screen.
Should you hire an explainer studio or a product demo specialist?
An explainer gives viewers a reason to care. A product demo shows how the product delivers on that promise. For a landing page, you might open with the problem and demonstrate one workflow. For a help center, start on the screen where the user is likely to get stuck and show each action at a pace they can follow.
Read Anigem Studio’s guide to explaining a complex SaaS product with video
If you’re planning an animated product demo with Anigem Studio, send us the page where it will appear, the workflow you want to show, and a sample screen recording. We can use that to discuss which scenes belong in the first cut.
Discuss your product demo with Anigem Studio
What a Story’s 2026 roundup provided background for this guide. The shortlist and hiring notes here draw on the studios’ own service pages and portfolios linked above.
Read What a Story’s product demo company roundup
← All studio notes
